Date of Award

1-1-2000

Thesis Type

Masters

Document Type

Thesis

Divisions

Faculty of Business and Economics

Department

-

Institution

Universiti Malaya

Abstract

The term 'Industrial society' has been a proper one to explain the wide and deep influence of the industrialization to the society and the wealth of the country in 20th century. Its related concepts and theories such as division of labour, specialization, standardization, mass-production, learning curb, scale economy and others explained well the corporate competitiveness especially from the viewpoint of 'efficiency' and '(financial) capital'. After 1960s some people began to describe the new paradigm such as Daniel Bell's 'Post­industrial society' and Albin Tofler's 'The third wave.' These three decades we have seen the shift from industrial economy to service economy especially in developed countries. Many companies now refocus its business on the customer and redefine their products as the benefit or value they can provide to the customer. That is, the product itself is just one of the component of the total service to provide value for customers. And the profit pools have also been changed. For example, half of the profit in the automobile industry in U.S. now comes from lease and rental service and financial service such as loan and insurance (Gadiesh and Gi lbert, 1998). This economy requires the service management as the competitiveness of the firm. For example, employee management, human interaction, networking etc became key words to win in the market.

Initial

snms

Additional Information

Dissertation (M.A) -- Faculty of Business and Economics, Universiti Malaya, 2000.

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