Zoomers: How much do we know about the role of shared and social values on their career preference? A Southeast Asian (SEA) perspective

Document Type

Conference Item

Publication Date

7-31-2025

Abstract

Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.

Keywords

Digital natives, Generation Z, Career preference, Southeast Asia Region (SEA)

Publication Title

Lecture Notes in Networks and Systems

DOI

10.1007/978-3-032-00444-4_39

Funders

None

Volume

1573 LNNS

First Page

404

Last Page

423

Publisher

Springer Science and Business Media Deutschland GmbH

Event Title

ICBTOxford'2024

Event Location

Oxford University, United Kingdom

Event Dates

21-22 November 2024

Event Type

Conference

ISBN

978-303200443-7

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