Zoomers: How much do we know about the role of shared and social values on their career preference? A Southeast Asian (SEA) perspective
Document Type
Conference Item
Publication Date
7-31-2025
Abstract
Digital natives, is the term used to describe Generation Z. Born between the late 1990s and the early 2000s and aged between 12 and 27, this generation has been heavily exposed to technology from the time they were born. Using Deliberative Value Formation as the theoretical framework for this study, we attempt to explore the career preference among Gen Z in Southeast Asia simultaneously using a quantitative method and analyze it using PLS-SEM. A survey questionnaire (N = 784) involving Generation Z from nine different countries in the Southeast Asia Region (SEA) was conducted. The results found that the impact of shared and social values on career preferences is significant in the Philippines, Thailand, Timor Leste, and Myanmar. Conversely, the influence is comparatively weaker in countries like Indonesia, Malaysia, Cambodia, Vietnam, and Brunei.
Keywords
Digital natives, Generation Z, Career preference, Southeast Asia Region (SEA)
Divisions
fac_med
Funders
None
Event Title
ICBTOxford'2024
Event Location
Oxford University, United Kingdom
Event Dates
21-22 November 2024
Event Type
conference