Document Type
Article (Restricted)
Publication Date
1-1-2013
Abstract
This research note explores how members of Flickr, the world's most popular photo community, share and respond to travel photographs of Arab countries. As photo-sharing becomes commonplace, researchers could use audience responses to photos to examine destination image. This note also extends the offline Visitor Employed Photography technique online, by including shared photographs and audience response. We observe that the images conveyed in the online photos that generated most audience response differ from those in official travel and tourism documentation. This result benefits both destination image research and practice in the analysis of audience response to online travel photos.
Keywords
User-generated content, Travel photography, Visitor employed photography, Muslim image, Arab League
Divisions
Business_Policy_and_Strategy
Publication Title
Journal of Travel and Tourism Marketing
Volume
30
Issue
2
Publisher
Taylor & Francis