Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan

Author

Kai Kuan Hong

Date of Award

1-1-2012

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Universiti Malaya. Fakulti Perniagaan dan Perakaunan.

Institution

University of Malaya

Note

Thesis (M.B.A.(Acc.)) - Faculty of Business and Accountancy, University Malaya, 2012.

Recommended Citation

Hong, Kai Kuan, "Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan" (2012). Student Works (2010-2019). 866.
https://knova.um.edu.my/student_works_2010s/866