How overall destination image and trip experinces affect tourists' behavior intentions : a case of Kuala Lumpur / Lim Ai Sal

Author

Ai Sal Lim

Date of Award

1-1-2012

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Universiti Malaya. Fakulti Perniagaan dan Perakaunan.

Institution

University of Malaya

Note

Thesis (M.B.A.(Acc.)) - Faculty of Business and Accountancy, University Malaya, 2012.

Recommended Citation

Lim, Ai Sal, "How overall destination image and trip experinces affect tourists' behavior intentions : a case of Kuala Lumpur / Lim Ai Sal" (2012). Student Works (2010-2019). 863.
https://knova.um.edu.my/student_works_2010s/863