A study of consumers' global brand attitudes in Malaysia / Cheah Yee Nin.

Author

Yee Nin Cheah

Date of Award

1-1-2011

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Fakulti Perniagaan dan Perakaunan

Institution

University of Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.

Recommended Citation

Cheah, Yee Nin, "A study of consumers' global brand attitudes in Malaysia / Cheah Yee Nin." (2011). Student Works (2010-2019). 475.
https://knova.um.edu.my/student_works_2010s/475