Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment / Mina Borhani

Author

Mina Borhani

Date of Award

1-1-2011

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Fakulti Perniagaan dan Perakaunan

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.

Recommended Citation

Borhani, Mina, "Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment / Mina Borhani" (2011). Student Works (2010-2019). 416.
https://knova.um.edu.my/student_works_2010s/416