Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty : empirical evidence from telecommunication service centres in Malaysia / Nor Ilyani Binti Zainal

Author

Zainal Nor Ilyani

Date of Award

1-1-2011

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Fakulti Ekonomi dan Pentadbiran

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.

Recommended Citation

Nor Ilyani, Zainal, "Investigating the mediation effect of satisfaction on relationships between service quality and perceived value to loyalty : empirical evidence from telecommunication service centres in Malaysia / Nor Ilyani Binti Zainal" (2011). Student Works (2010-2019). 412.
https://knova.um.edu.my/student_works_2010s/412