Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee

Author

Siew Yee Cheng

Date of Award

1-1-2011

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Fakulti Perniagaan dan Perakaunan

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2011.

Recommended Citation

Cheng, Siew Yee, "Employees' brand commitment in the service industry : luxury hotel chains in Malaysia / Cheng Siew Yee" (2011). Student Works (2010-2019). 411.
https://knova.um.edu.my/student_works_2010s/411