Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / Bel Lew Lee Peng

Author

Bel Lee Peng Lew

Date of Award

1-1-2010

Thesis Type

masters

Document Type

Thesis

Divisions

deptba6

Department

Jabatan Pemasaran dan Sistem Maklumat

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Lew, Bel Lee Peng, "Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / Bel Lew Lee Peng" (2010). Student Works (2010-2019). 37.
https://knova.um.edu.my/student_works_2010s/37