From online perceived value to e-loyalty : a study of Malaysian low cost carriers / Lim Pey Chyi

Author

Pey Chyi Lim

Date of Award

1-1-2010

Thesis Type

masters

Document Type

Thesis

Divisions

deptba6

Department

Jabatan Pemasaran dan Sistem Maklumat

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Lim, Pey Chyi, "From online perceived value to e-loyalty : a study of Malaysian low cost carriers / Lim Pey Chyi" (2010). Student Works (2010-2019). 26.
https://knova.um.edu.my/student_works_2010s/26