Date of Award

6-28-2010

Thesis Type

Masters

Document Type

Dissertation

Divisions

Faculty of Business and Economics (formally known as Faculty of Business and Accountancy)

Institution

Universiti Malaya

Abstract

Internet shopping is not new to developed countries, particularly from the western part. However, survey shows that the volume of Internet purchase in Malaysia is far behind compared to those countries. The percentage of Internet shopping in Malaysia is relatively low compared to other Internet usage. Lack of initial trust on Internet vendors is an issue in Internet shopping. Without a trusting foundation, Internet shoppers are reluctant to move forward to make transactions online. Therefore, formation of trusting attitude is imperative in any success of Internet business. However, the factors that influence the formation of initial trust Internet shopping remain unidentified and to what level this trust influence the intention to purchase online remain unknown to most of the Malaysian Internet vendors. The aim of this study is to identify the antecedents of initial trust in Internet shopping and its influent on intention to purchase online. Conceptual framework had been developed based on prior studies from researchers. Initial trust in Internet shopping has been examined from different dimensions, include cognitive, disposition to trust, institutional trust and propensity to trust. A total 305 questionnaires from respondents in Klang Valley has been used for data analysis and testing. The finding of this study is aimed to enhance the understanding of initial rust formation in Internet shopping so to help Internet vendors in their strategy planning

Initial

khm

Additional Information

Dissertation (M.A.) – Faculty of Business and Economics, Universiti Malaya, 2010.

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