Consumer decision-making styles of the three major ethnic groups in Malaysia towards casual wear buying / Daphne Fam Sin Ying.

Author

Daphne Sin Ying Fam

Date of Award

1-1-2010

Thesis Type

masters

Document Type

Thesis

Divisions

deptba6

Department

Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya

Institution

University of Malaya

Note

Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Fam, Daphne Sin Ying, "Consumer decision-making styles of the three major ethnic groups in Malaysia towards casual wear buying / Daphne Fam Sin Ying." (2010). Student Works (2010-2019). 169.
https://knova.um.edu.my/student_works_2010s/169