Customer-based brand equity of the sportswear market in Malaysia.

Author

• Emilia Rosemera Uzir, Universiti Malaya

Date of Award

2010

Thesis Type

Masters

Document Type

Dissertation

Divisions

Faculty of Business and Economics (formally known as Faculty of Business and Accountancy)

Institution

Universiti Malaya

Abstract

Abstract not available

Initial

khm

Additional Information

Dissertation (M.A.) – Faculty of Business and Economics, Universiti Malaya, 2010.

Recommended Citation

Uzir, Emilia Rosemera, "Customer-based brand equity of the sportswear market in Malaysia." (2010). Student Works (2010-2019). 16.
https://knova.um.edu.my/student_works_2010s/16

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.