Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin.

Author

Thiam Chin Seaw

Date of Award

1-1-2010

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Sekolah Perniagaan Pascasiswazah

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Sekolah Perniagaan Pascasiswazah, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Seaw, Thiam Chin, "Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast food industry / Seaw Thiam Chin." (2010). Student Works (2010-2019). 10.
https://knova.um.edu.my/student_works_2010s/10