Date of Award
1-1-2000
Thesis Type
Masters
Document Type
Thesis
Divisions
Faculty of Business and Economics
Department
-
Institution
Universiti Malaya
Abstract
This thesis involves around the generation of a set of recommendations for web page design that could be possibly used by authorities or auditing firms to audit and approve commercial web pages that comply to the standards. The recommendations shall cover what information consumers would like to see on commercial web pages. The contents of a web page are critically important in Electronic Commerce as it is the only interface between consumers and the merchant. Web Page Approval shall be a preferred way of identifying a web page to do online business by potential consumers. Consumer shall have increased confidence to make on line payments on web pages that have been internationally recognized.
Additional Information
Dissertation (M.A) -- Faculty of Business and Economics, Universiti Malaya, 2000
Recommended Citation
NC Krishnan, Natarajan @ Kumar, "E-commerce : web page standards and consumer confidence" (2000). Student Works (2000-2009). 69.
https://knova.um.edu.my/student_works_2000s/69
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
E-Commerce Commons, Graphics and Human Computer Interfaces Commons, Technology and Innovation Commons
Initial
snms