Teenagers' acceptance of products endorsed by ethnicity of local celebrities / Lim See Seng

Author

See Seng Lim

Date of Award

1-1-2001

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Faculty of Business and Accountancy

Institution

University of Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002.

Recommended Citation

Lim, See Seng, "Teenagers' acceptance of products endorsed by ethnicity of local celebrities / Lim See Seng" (2001). Student Works (2000-2009). 614.
https://knova.um.edu.my/student_works_2000s/614