Date of Award

1-1-2001

Thesis Type

Masters

Document Type

Thesis

Divisions

Faculty of Business and Economics

Department

-

Institution

Universiti Malaya

Abstract

This study focus on the background of life insurance industry and concepts or main features that are common to many aspects of the life insurance mechanism in order to helps us to solve some of our financial problems. This report is largely based on the Annual Reports of the Director General of insurance and the Annual Reports of the Great Eastern. It also takes into account additional information and numerous helpful comments supplied by the management team, company executives and insurance agents in its course. The aim of this research is to investigate several factors that affect total demand of insurance and total profit in the Great Eastern Life Assurance (Malaysia) Berhad for the year 1980-1999. This study concerns solely on how these factors are correlated to the total demand of insurance and total profit in the Great Eastern. In Hypothesis 1, the factors used are Gross National Product, population, and savings, which are independent variables and demand of insurance is used as the dependent variables. In Hypothesis 2, the factors used are annual premium, investment income, commission expenses, and management expenses, which are independent variables and gross profit is used as the dependent variables. The core of this research is to review how all these independent variables had proven to be an important indicator to the total demand of insurance and total profit in the Great Eastern.

Initial

snms

Additional Information

Dissertation (M.A) -- Faculty of Business and Economics, Universiti Malaya, 2002.

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