Date of Award
1-1-2001
Thesis Type
Masters
Document Type
Thesis
Divisions
Faculty of Languages and Linguistics
Department
-
Institution
Universiti Malaya
Abstract
This study attempts to investigate the organisation of advenisements on private institutions of higher learning taken from 'The Star' daily and to provide a descriptive account of how the advertisements are structured Twenty advertisements on different private institutions of higher learning are selected and analysed using the nine move structure analysis adapted by S. Kathpalia (1992). This genre based move structure is employed as a format to study the structure of these advertisements. It is revealed that there is a uniform pattern of organisation of the elements in the advertisements. An eight move structure is identified. It is also found that each of the eight moves has its own distinctive characteristics that differentiate it from the other moves. A model comprising eight moves is proposed. It can be of practical assistance to new writers of advertisements on private institutions of higher learning and also to teachers of English for Specific Purposes in a practical ESP class.
Additional Information
Dissertation (M.A) -- Faculty of Languages and Linguistics, Universiti Malaya, 2001.
Recommended Citation
Yong, Moi Moi, "A genre analysis of advertisements in a local newspaper" (2001). Student Works (2000-2009). 577.
https://knova.um.edu.my/student_works_2000s/577
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Discourse and Text Linguistics Commons, Language and Literacy Education Commons, Public Relations and Advertising Commons
Initial
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