Date of Award
1-1-2000
Thesis Type
Masters
Document Type
Thesis
Divisions
Faculty of Business and Economics
Department
-
Institution
Universiti Malaya
Abstract
Malaysia's current economic situation has led to major corporate restructuring and organizational consolidations for many major companies as well as small and medium sized industries. These firms have to grow to take advantage of new market opportunities while at the same fine-tune their management strategies and practices. One of the management strategies available for steering these firms is formal business planning. The importance of planning to performance is a central feature in the entrepreneurship and strategic management literature. The business plan is regarded an essential element of a successful start-up process. Business plan is an on-going planning effort that is considered vital to continued success.
Additional Information
Dissertation (M.A) -- Faculty of Business and Economics, Universiti Malaya, 2000
Recommended Citation
Ramli, Muhammad Solleh, "Business plan formulation : managerial issues in strategic business planning" (2000). Student Works (2000-2009). 50.
https://knova.um.edu.my/student_works_2000s/50
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Entrepreneurial and Small Business Operations Commons, Organization Development Commons, Strategic Management Policy Commons
Initial
snms