Date of Award

1-1-2001

Thesis Type

Masters

Document Type

Thesis

Divisions

Faculty of Arts and Social Sciences

Department

Department of Media and Communication Studies

Institution

Universiti Malaya

Abstract

The purpose of this study is to survey the paper used in trade book publishing in Malaysia. The analysis of this survey is based on the industries' data, which was gathered either by fields survey or reports from responsible parties who are related in this research area. Based on the fields survey, several types of paper used in book publications has been identified. The internal and external factors will influence publishers to determine types of paper that will be used. The results of this study showed that woodfree paper of writing /printing paper category is the most type of paper used in book industries. This is based on the report of production, import and consumption of paper which was carried out by Malaysian Industries Development Autority (MIDA) and Malaysian Pulp and Paper Manufacturing Association (MPPMA). Besides, a case study is done by a publication organization to examine the uses of woodfree paper in book publication as well as price and weight of paper. Thereby, it can be concluded that the choosing of right paper, can control the production cost and the quality of book produced. Studies also showed that total of paper consumption is not only fulfill by local production but mostly it is imported from foreign country and involving various types of paper.

Initial

snms

Additional Information

Dissertation (M.A) -- Faculty of Arts and Social Sciences, Universiti Malaya, 2001.

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