The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar

Author

Noorlin Azwin Izahar

Date of Award

1-1-2009

Thesis Type

masters

Document Type

Thesis

Divisions

deptba6

Department

Jabatan Pemasaran dan Sistem Maklumat

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Izahar, Noorlin Azwin, "The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar" (2009). Student Works (2000-2009). 2918.
https://knova.um.edu.my/student_works_2000s/2918