Date of Award
1-1-2009
Thesis Type
masters
Document Type
Thesis
Divisions
deptba6
Department
Jabatan Pemasaran dan Sistem Maklumat
Institution
Universiti Malaya
Note
Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.
Recommended Citation
Izahar, Noorlin Azwin, "The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar" (2009). Student Works (2000-2009). 2918.
https://knova.um.edu.my/student_works_2000s/2918
3406-CH_1.pdf (330 kB)
3406-CH_2.pdf (296 kB)
3406-CH_3.pdf (206 kB)
3406-CH_4.pdf (192 kB)
3406-CH_5.pdf (329 kB)
3406-CH_6.pdf (192 kB)
3406-REF.pdf (201 kB)
3406-APDX.pdf (633 kB)
3406-CH_2.pdf (296 kB)
3406-CH_3.pdf (206 kB)
3406-CH_4.pdf (192 kB)
3406-CH_5.pdf (329 kB)
3406-CH_6.pdf (192 kB)
3406-REF.pdf (201 kB)
3406-APDX.pdf (633 kB)
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