Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty / Tee Yee Hsia

Author

Yee Hsia Tee

Date of Award

1-1-2009

Thesis Type

masters

Document Type

Thesis

Divisions

deptba6

Department

Jabatan Pemasaran dan Sistem Maklumat

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Tee, Yee Hsia, "Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty / Tee Yee Hsia" (2009). Student Works (2000-2009). 2914.
https://knova.um.edu.my/student_works_2000s/2914