Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin

Author

Khian Sin Ong

Date of Award

1-1-2009

Thesis Type

masters

Document Type

Thesis

Divisions

deptba6

Department

Jabatan Pemasaran dan Sistem Maklumat

Institution

Universiti Malaya

Note

Dissertation (M.B.A.) -- Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2010.

Recommended Citation

Ong, Khian Sin, "Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin" (2009). Student Works (2000-2009). 2911.
https://knova.um.edu.my/student_works_2000s/2911