A study of customer relationship management in the automobile industry in Malaysia / Cheong Khai Fan @ Kai Pan.

Author

Khai Fan Cheong

Date of Award

1-1-2004

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Faculty of Business and Accountancy

Institution

University of Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004.

Recommended Citation

Cheong, Khai Fan, "A study of customer relationship management in the automobile industry in Malaysia / Cheong Khai Fan @ Kai Pan." (2004). Student Works (2000-2009). 2071.
https://knova.um.edu.my/student_works_2000s/2071