Consumer behaviour of mobile phone users : a demographic and psychographic study / Yip Phoi Chee.

Author

Phoi Chee Yip

Date of Award

1-1-2004

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Faculty of Business and Accountancy

Institution

University of Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004.

Recommended Citation

Yip, Phoi Chee, "Consumer behaviour of mobile phone users : a demographic and psychographic study / Yip Phoi Chee." (2004). Student Works (2000-2009). 2066.
https://knova.um.edu.my/student_works_2000s/2066