Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia / Jeyalakshmi Rajan.

Author

Jeyalakshmi Rajan

Date of Award

1-1-2002

Thesis Type

masters

Document Type

Thesis

Divisions

FacultyofBusinessandAccountancy

Department

Faculty of Business and Accountancy

Institution

University of Malaya

Note

Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002.

Recommended Citation

Rajan, Jeyalakshmi, "Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia / Jeyalakshmi Rajan." (2002). Student Works (2000-2009). 1076.
https://knova.um.edu.my/student_works_2000s/1076