Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach
Document Type
Article
Publication Date
5-1-2024
Abstract
This study employs a sequential mixed methods design to examine the dynamic roles of leadership, customer orientation, and customer collaboration on the innovation capability and performance of Malaysian hotels. An exploratory qualitative assessment based on semi-structured interviews was conducted to provide a comprehensive understanding of the contextual environment and establish a robust conceptual framework. A confirmatory survey among Malaysian hotel managers allowed for the empirical testing of the hypotheses. The results suggest that customer orientation is a key element that directly promotes hotels' innovation capabilities. The results further show that the influence of customer collaboration on innovation can be enhanced by a transformational leader. Improvements in innovation capabilities have lasting effects on hotel performance, underscoring their strategic importance in the dynamic hospitality sector. These findings offer important implications for top management and decision-making personnel seeking to leverage innovation as a means of improving performance and gaining a competitive edge.
Keywords
Customer collaboration, Customer orientation, Hotel performance, Innovation capability, Transformational leadership
Divisions
deptpolitical
Funders
Universiti Malaya [Grant no. RG167-13SBS]
Publication Title
Tourism Economics
Volume
30
Issue
3
Publisher
Sage Publications Ltd
Publisher Location
1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND