Time distortion in student YouTube use: The effects of use motivation, personality, and pattern of use on study efficiency
Document Type
Article
Publication Date
1-1-2023
Abstract
This paper examines study efficiency and time distortion experienced by student users of YouTube. Using multi-group structural equation modelling on data from 792 Malaysian university students, the study identified links between YouTube use motivation, conscientiousness (a personality trait), time distortion, and perceived study efficiency. It also shows how these characteristics and the links between them varied when students were grouped by pattern of use, defined (using two-step cluster analysis) as occasional, regular, or problematic. Time distortion had a negative effect on perceived study efficiency, but conscientiousness counteracted this effect - particularly for occasional users, the only group with positive perceived study efficiency in this study. Motivation to use YouTube for learning was not associated with time distortion, whilst using YouTube for escape and entertainment increased motivation. Occasional users were less motivated than others to use YouTube for these purposes and therefore less likely to experience the entertainment use flow on effects of time distortion to perceived study efficiency.
Keywords
time distortion, student usage of YouTube, use motivation, study efficiency, conscientiousness, problematic use, social media
Divisions
universiti
Funders
University of Malaya Equitable Society Research Cluster (RP021-14SBS)
Publication Title
Australasian Journal of Educational Technology
Volume
39
Issue
1
Publisher
Australasian Society for Computers in Learning in Tertiary Education
Publisher Location
UNIT 5, 202 COODE ST, PO BOX 350, TUGUN, 4224, AUSTRALIA