The impact of service quality and price on passengers' loyalty towards low-cost airlines: The Southeast Asia perspective
Document Type
Article
Publication Date
3-1-2021
Abstract
The objective of this study is to examine the impact of service quality by adopting AIRQUAL model and price on passengers' loyalty through the linkage of passengers' satisfaction toward low-cost airlines from the perspective of Southeast Asia. With 200 questionnaires analyzed, the results suggest that service quality and price have a positive significant impact on passenger satisfaction, and as a result lead to passengers' loyalty. Besides, the findings of this research also confirm the mediating role of customer satisfaction between service quality and loyalty, price and loyalty separately, which implies that customer satisfaction is a vital factor for an LCCs to survive in such a highly competitive aviation market.
Keywords
Low-cost airlines, Price, Passengers' loyalty, Service quality
Divisions
accounting
Funders
FORMCHECKBOX
Publication Title
Journal of Air Transport Management
Volume
91
Publisher
Elsevier Sci Ltd
Publisher Location
THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND