The Malaysian garden concept design branding: Whose role is it anyway?

Document Type

Article

Publication Date

1-1-2021

Abstract

Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future.

Keywords

Malaysian garden, National identity, Landscape architecture, Concept branding

Divisions

BuiltEnvironment

Funders

MOHE-Fundamental Research Grant Scheme (FRGS/1/2018/SSI11/UITM/02/8)

Publication Title

Environment-Behaviour Proceedings Journal

Volume

6

Issue

SI4

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