Document Type
Conference Item (Restricted)
Publication Date
1-1-2019
Abstract
This research examined supplier integration in New Product Development (NPD) from the suppliers’ perspectives. The level of supplier involvement in NPD practices and the drivers and barriers of supplier integration in NPD were explored. In this case study based qualitative research; data were gathered from interviews conducted with ten automotive suppliers directly involved in NPD with customer firms. The suppliers to national automakers acquired higher level of integration (in terms of design responsibility, product complexity, specifications provides, influences on specifications, stage of involvement, component testing responsibility, and technological capacities) compared to the suppliers to MNC automakers. Market competition was found to be the main driver for suppliers’ involvement in NPD while limited knowledge transfer was the major barrier for suppliers’ NPD integration with customers.
Keywords
Automotive, innovation, integration, involvement, new product development, supplier
Divisions
Faculty_of_Business_and_Accountancy
Funders
Partially supported by University of Malaya, Research Grant no. RG068-10SBS
Event Title
2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
Event Location
Bangkok, Thailand
Event Dates
16-19 December 2018
Event Type
conference
Additional Information
Conference paper