Understanding the impact of social media usage among organizations
Document Type
Article
Publication Date
1-1-2018
Abstract
This study investigates the antecedents and impact of social media usage in organizations. This study uses the technology, organization, and environment framework and includes certain antecedent factors that are specific to social media usage in organizations. The items to measure different purposes of social media usage in organizations were developed, which contribute to the enhancement of social media usage measurement. This study develops and tests an integrated model that contributes to the scholarly research on social media and information systems. The study also helps organizations to understand the benefits of social media usage and provides a justification for investments in social media by organizations.
Keywords
Social media usage, Organizational impact, Customer relations, Cost reduction, Information accessibility, Interactivity
Divisions
Faculty_of_Business_and_Accountancy
Funders
Research grant RP004C-13ICT received from the University of Malaya
Publication Title
Information & Management
Volume
55
Issue
3
Publisher
Elsevier