The Persian soccer spectator behaviour inventory (PSSBI): Development and psychometric properties of the PSSBI using structural equation modelling (SEM)
Document Type
Article
Publication Date
1-1-2018
Abstract
Psychometric instruments assessing spectator motives for attending professional sports have mostly been validated in a Western context. The present study describes the development of the Persian Soccer Spectator Behaviour Inventory (PSSBI). The 21-item PSSBI was completed by 1385 Iranian spectators. Exploratory factor analysis indicated that the 21 items loaded on four factors: Promotional Incentives, Game Attractiveness, Schedule Considerations, and Economic Considerations. These factors demonstrated acceptable internal consistency and explained 65.48% of the total variance. It is concluded that the resulting 20-item PSSBI is a viable tool for assessing football fans’ motives for attending professional football matches in Iran.
Keywords
Football attendance motivation, Football marketing, Soccer attendance, Sports spectatorship
Divisions
Education
Publication Title
Pertanika Journal of Social Sciences and Humanities
Volume
26
Issue
3
Publisher
Universiti Putra Malaysia