Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
Document Type
Article
Publication Date
1-1-2018
Abstract
Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life. A dataset of 994 Malaysian students was collected and used for analysis. The outcome of the analysis illustrates that students’ personality traits have a positive influence on Facebook engagement. Subsequently, Facebook engagement was found to have an influence over students’ socialization behavior and their satisfaction with university life. The results can be used by educators as a guide for their curriculum development, i.e., consideration of wider usage of Facebook in conducting courses.
Keywords
Facebook, socialization behavior, satisfaction, personality traits
Divisions
Faculty_of_Business_and_Accountancy
Funders
Universiti Malaya [grant number UMRG RP004-13ICT]
Publication Title
Information, Communication & Society
Volume
21
Issue
10
Publisher
Taylor & Francis