Housing preference for modern urban designers using fuzzy-AHP
Document Type
Article
Publication Date
1-1-2018
Abstract
Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively.
Keywords
Decision-making tool, Environmental sustainability system, Expatriates, Fuzzy-analytic hierarchy process, Housing preference assessment, Triangular fuzzy numbers
Divisions
BuiltEnvironment
Publication Title
Open House International
Volume
43
Issue
3
Publisher
Open House International Association
Additional Information
Liang, Huijun. Faculty of Built Environment, University of Malaya, 50603 Kuala Lumpur, Malaysia.