To Facebook or to Face Book? An investigation of how academic performance of different personalities is affected through the intervention of Facebook usage
Document Type
Article
Publication Date
1-1-2017
Abstract
This paper investigates how students’ personality types influence their academic performance and how Facebook usage intervenes these associations. A survey questionnaire method was adopted to collect data from students in five public universities in Malaysia. An analysis of 1165 questionnaires shows that all five dimensions of personality from big five model predict academic performance. In addition, shyness also predicted academic performance positively while a negative relationship was found between loneliness and students’ academic performance. The mediating role of Facebook usage was established only in the relationships of academic performance with extraversion, agreeableness and loneliness. A discussion of these findings, limitations of the study and future research directions are provided.
Keywords
Social media, Personality, Big five, Student academic performance, Facebook usage
Divisions
Faculty_of_Business_and_Accountancy,fsktm
Funders
University of Malaya. Grant number RP004C-13ICT
Publication Title
Computers in Human Behavior
Volume
75
Publisher
Elsevier