Digitally enabled affordances for community-driven environmental movement in rural Malaysia
Document Type
Article
Publication Date
1-1-2017
Abstract
The immense environmental challenges facing society today have necessitated a research effort toward exploring digitally enabled solutions for environmental problems. Only limited research exists today to inform our understanding on how technology could assist groups of individuals in cultivating collective commitment and engaging in actions for environmental sustainability. By presenting an in-depth case study of a social media-enabled grassroots environmental movement in rural Malaysia, this paper aims to illuminate and understand an underresearched phenomenon of community-driven environmental sustainability. This study makes 2 contributions: (1) we draw on the perspective of technology affordances to shed light on both the enabling power and unintended consequences of social media in the pursuit of environmental sustainability; and on that account, (2) we contribute rich, empirically informed insights toward understanding the underresearched phenomenon of digitally enabled, community-driven environmental sustainability.
Keywords
affordance actualization, environmental sustainability, green IS, social consequences of ICT, social media, unintended consequences
Divisions
Faculty_of_Business_and_Accountancy,fsktm
Publication Title
Information Systems Journal
Volume
28
Issue
1
Publisher
Wiley