Document Type

Conference Item

Publication Date

12-1-2014

Abstract

The Malaysian government invested hugely on Multimedia Super Corridor (MSC) as a global hub in its endeavor to provide the best environment to harness the full potential of multimedia as a new way of living, working, and playing in the new information era. This cross-sectional study investigates the implication of ICT on the Quality of Life (QoL) among rural communities where perceived usefulness, perceived ease of use, user satisfaction, were hypothesized to influence QoL. Using self-administered questionnaire survey, the study indicated that the rural communities are exposed and aware about the importance of ICT in their daily activities regardless of their age. Hence, the government's effort can thus be considered fruitful in bridging digital divide among the communities in order to improve their QoL. The study suggested perceived usefulness and perceived ease of use are important factors affecting user satisfaction with the latter acting as a mediator on QoL.

Keywords

ICT, QoL, Perceive Usefulness, Perceive Ease of Use, User Satisfaction

Divisions

Operations_and_Management_Information_Systems

Event Title

Advances In Business Related Scientific Research Conference 2014

Event Location

Milan, Italy

Event Dates

10-12 Dec 2014

Event Type

conference

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