Document Type
Conference Item
Publication Date
6-1-2011
Abstract
The study focuses to know either country image or university reputation is more dominant in attracting students who have planned to further study. The samples have been taken from all over Malaysia. The analysis part use SEM and Multiple Regression to show the results. The findings show that both country image and university reputation are important. They must come together.
Divisions
Faculty_of_Business_and_Accountancy
Event Title
International Conference on Human and Social Science
Event Location
Paris, France
Event Dates
24-26 Jun 2011
Event Type
conference
COinS