Document Type
Conference Item
Publication Date
1-1-2011
Abstract
Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions.
Keywords
Library Marketing, Library Collection, Newspaper, Library Service
Divisions
Library_main
Publication Title
“UM in the News”: Marketing and promotion in social media platforms
Event Title
IFLA International Newspaper Conference 2011
Event Location
Kuala Lumpur, Malaysia
Event Dates
25–27 April 2011
Event Type
conference
Additional Information
University of Malaya Library