Exploring the potential of electronic magazine among internet users
Document Type
Article
Publication Date
5-1-2010
Abstract
This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product.
Keywords
Information goods, Online shopping, Electronic magazine, Consumer behavior
Divisions
Faculty_of_Business_and_Accountancy
Publication Title
African Journal of Business Management
Volume
4
Issue
5
Publisher
Academic Journals