Document Type

Conference Item

Publication Date

2-26-2010

Abstract

This study examine the representation of the Orang Asli in the New Straits Times (a local English daily) and determines the themes in this daily regarding this community firstly, 35 years after independence i.e.in the year 1992 and secondly 16 years later in 2008 that is 51 years after independence with a view to determining if the representation of the community had undergone change. The theoretical framework provided by agenda setting serves as the basis for analyzing the data. The findings reveal that the positioning and representation of the community did not undergo any change over the two time frames.

Keywords

Indigenous peoples--Malaysia, Indigenous peoples and mass media, New Straits Times

Divisions

arts

Event Title

Proceedings of 2010 International Conference on Humanities, Historical and Social Sciences (CHHSS 2010)

Event Location

Singapore

Event Dates

26-28 February, 2010

Event Type

conference

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