Document Type
Conference Item
Publication Date
2-26-2010
Abstract
The Malaysian Election Commission has to present itself as fair, transparent and competent in its preparations for elections. Malaysia recently went through its twelfth general election, and while the Election Commission was busy with its preparations, it also had to be seen to be neutral in its treatment to all Malaysians, including the contesting parties. This paper shows how the Election Commission was represented by the media in the days following the announcement of the general election. Besides that, the analysis is also focussed on the strategies used by the Election Commission to present themselves more credibly and transparent to all the relevant parties and voters concerned. The study uses the technique of critical discourse analysis to analyse a corpus of articles taken from The Star from 13 February to 7 March 2008.
Keywords
Keywords: Elections, Political campaigns, Voting
Divisions
FLL
Event Title
Proceedings of 2010 International Conference on Humanities, Historical and Social Sciences (CHHSS 2010)
Event Location
Singapore
Event Dates
26-28 February, 2010
Event Type
conference