Document Type
Article (Restricted)
Publication Date
1-1-2010
Abstract
This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing communications approach.
Keywords
Brands, Marketing communication, Exports, Tourism, Investments, South East Asia
Divisions
Business_Policy_and_Strategy
Publication Title
International Marketing Review
Volume
27
Issue
4
Publisher
Emerald
Additional Information
Faculty of Business and Accountancy, University of Malaya
COinS