Document Type
Article (Restricted)
Publication Date
1-1-2010
Abstract
This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing communications approach.
Keywords
Brands, Marketing communication, Exports, Tourism, Investments, South East Asia
Publication Title
International Marketing Review
ISSN
0265-1335
Recommended Citation
Dinnie, K.; Melewar, T.C.; Seidenfuss, K.U.; and Musa, G., "Nation branding and integrated marketing communications: an ASEAN perspective" (2010). Research Publications (2006 to 2010). 4467.
https://knova.um.edu.my/research_publications_2006_2010/4467
Divisions
Business_Policy_and_Strategy
Volume
27
Issue
4
Publisher
Emerald
Additional Information
Faculty of Business and Accountancy, University of Malaya