Document Type
Conference Item
Publication Date
12-1-2009
Abstract
Although joint venture, as a corporate strategy, has been gaining popularity over the past few decades, its growth is often fraught with instability and poor performance. This paper aims to share the story of a Malaysian public listed company – Padiberas Nasional Berhad (BERNAS) – which has achieved success through joint ventures. The case highlights the significance of inter-partner fit and relations as determinants of joint venture performance. It also underlines the importance of both micro and macro factors in the determination of fit between partners.
Keywords
Joint venture, inter-partner fit, firm performance, Malaysia
Event Title
4th International Conference of the Asian Academy of Applied Business
Event Location
Manila, Filipina
Event Dates
17-18 Dec 2009
Event Type
conference