Document Type
Conference Item
Publication Date
10-1-2009
Abstract
Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go beyond product- or brand-perception to that of female subjectivity.
Keywords
Life- story, narrative ads, ideal audience, subject positioning, female Subjectivity.
Recommended Citation
Soon, P.S., "Women's life-stories in narrative advertisements: ideal subject/subject positioning" (2009). Research Publications (2006 to 2010). 2700.
https://knova.um.edu.my/research_publications_2006_2010/2700
Event Title
Pr ding of 2009 International Conference on Social Sciences and Humanities
Event Location
Singapore
Event Dates
9-11 Oct 2009
Event Type
conference