Document Type
Conference Item
Publication Date
10-1-2009
Abstract
Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go beyond product- or brand-perception to that of female subjectivity.
Keywords
Life- story, narrative ads, ideal audience, subject positioning, female Subjectivity.
Event Title
Pr ding of 2009 International Conference on Social Sciences and Humanities
Event Location
Singapore
Event Dates
9-11 Oct 2009
Event Type
conference
COinS