Legal Services and Marketing Limitations: A Focus on SME in Malaysia
Document Type
Article
Publication Date
1-1-2008
Abstract
There are some jurisdictions in Malaysia that have extensive prohibitions against legal firms' marketing activities, particularly in advertising legal services. Eventually, the jurisdictions pose some limitations to the SMEs in their attempts to expand their businesses, particularly in the practice of legal firms in Malaysia. This study explores the limitations faced by SME legal practitioners especially in the area of marketing of their services. The study also visits the areas in services marketing that are able to accommodate the regulations in the present state. Finally, the study contributes to some suggestions on possible approaches for legal practitioners in exploiting marketing tools and techniques for their business success.
Keywords
Legal Services, Marketing Limitations, SME, Malaysia
Divisions
Faculty_of_Business_and_Accountancy
Publication Title
International Review of Business Research Papers
Volume
4
Issue
5
Publisher
Zia World Press, Australia, Australia