Document Type
Article
Publication Date
12-1-2002
Abstract
Describes a study that investigates the marketing of "free-based" information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires. The study revealed that all the academic libraries offer free information services to their clients with the exception of photocopying and document delivery services. The academic libraries should aggressively market their services/products and must move from the provision of traditional library services(book loans) to a more IT based information services(Internet).
Keywords
Information marketing, Free-based information services, Academic libraries, Sri Lanka.
Publication Title
Malaysian Journal of Library & Information Science
Recommended Citation
Jayatissa, B. and Edzan, N.N., "Information marketing in Sri Lankan academic libraries" (2002). Research Publications (2000 to 2005). 562.
https://knova.um.edu.my/research_publications_2000_2005/562
Divisions
fsktm
Volume
7
Issue
2