Date of Award
7-13-2026
Thesis Type
PhD
Document Type
Thesis
Degree Name
Doctor of Philosophy (PhD)
Divisions
Faculty of Education
Department
Department of Management, Planning and Policy
Institution
Universiti Malaya
Abstract
This study aims to examine the acceptance and use of smartphones in the strategic management process of schools: behavioral intention as a mediator and demographic factors as moderators. The factors investigated include performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit. A total of 300 primary and secondary school administrators in the Segamat district of Johor participated in the study, involving 24 secondary schools and 85 primary schools. Data were analyzed using SPSS version 26 and Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings show that the levels of smartphone acceptance and usage among administrators were high, with mean scores ranging from 4.28 (SD .563) to 4.07 (SD .585) for acceptance factors, and from 3.98 (SD .621) to 3.90 (SD .390) for usage factors. Nineteen hypotheses were tested. Among the seven main hypotheses, only two independent variables habit H7 and hedonic motivation H4 were found to have a positive and significant influence on behavioral intention (BI). Hypothesis H8 showed that behavioral intention positively influences smartphone usage (UB). For mediation hypotheses H9 to H15, only hedonic motivation H12 and habit H15 mediated the relationship between behavioral intention and smartphone usage. Moderator analysis revealed that gender H16 had a significant effect only on habit, while location H18 influenced only hedonic motivation. Age H17 and experience H19 showed no significant moderating effects. This study highlights the importance of acceptance factors such as motivation and habit in encouraging smartphone use in strategic school management.
Additional Information
Thesis (PhD) – Faculty of Education, Universiti Malaya, 2026.
Recommended Citation
Lingaiah, Prasad Rao, "Penerimaan dan penggunaan telefon pintar dalam proses pengurusan strategik sekolah: Niat tingkah laku sebagai mediator dan faktor demografi sebagai moderator" (2026). Student Works (2020-2029). 2026.
https://knova.um.edu.my/student_works_2020s/2026
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
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